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Monday, September 30, 2013

No. 35: Secrets of Seven-Eleven’s growth (September 30, 2013)

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Management: Seven-Eleven creates excitements incessantly. Since the first convenience store was opened in the early 1970s, convenienc...
Sunday, September 22, 2013

No. 34: Developing business in the global market in the Unicharm way (September 21, 2013)

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Management: Unicharm is outstanding in the paper diaper business. It is expected to record sales of 580 billion yen this year. Because l...
Friday, June 28, 2013

No. 33: A company is too small to please everyone in the global market (June 29, 2013)

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Management: Panasonic will reportedly withdraw from the plasma TV business in 2014. The withdrawal is a wise decision because the comp...
Sunday, June 16, 2013

No. 32: Do not compete on price; what matters most is what products are available for 100 yen (June 17, 2013)

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Marketing: Customers get excited with low prices, but being cheap alone cannot keep them attracting forever. The 100-yen shop is widespre...
Tuesday, June 11, 2013

No. 31: Focusing on promising business instead of pursuing the please-everyone policy (2/2) (June 11, 2013)

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Management: A company has to make the utmost efforts to develop its technology. Naturally, it is hard to keep creating innovations, but it...
Sunday, June 9, 2013

No. 30: Focusing on promising business instead of pursuing the please-everyone policy (1/2) (June 10, 2013)

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Management: Japanese three leading heavy industry companies – Mitsubishi Heavy , Kawasaki Heavy , and IHI – launched new products one af...
Sunday, May 19, 2013

No. 29: Publishing e-books and taking in people in general simultaneously is vital to spread Japanese culture (May 20, 2013)

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Marketing: Mickey Mouse is unquestionably the world’s most famous character, but Japan’s Hello Kitty is growing popular even in the U.S.,...